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DL E&C achieved the ‘Grand Slam’ in the world’s top 3 design awards.
DATE 2024.03.20
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DL E&C achieved the ‘Grand Slam’ in the world’s top 3 design awards.
‘Our Creed’ (left), which achieved the Grand Slam in the category of ‘Brand Guideline & Design Strategy’ at the world’s top three design awards, and ‘Lifestyle Builder’, a construction record, which won the main prize in the category of ‘Book’ at the ‘iF Design Awards’ for the first time in the construction industry.
- DL E&C’s brand guideline ‘OUR CREED’ swept the world’s top 3 design awards.
- DL E&C’s first construction record in the construction industry won the award in the ‘Book’ category – won 2 iF design awards.
- “DL E&C will continue to unveil innovative brands and design experiences for customers.”
DL E&C won the world’s top three design awards in succession and its brand and design competitiveness are being recognized on the global stage.
DL E&C announced on the 20th that its brand guideline ‘Our Creed’ and its construction record ‘Lifestyle Builder’, which contains the development process of ‘Acro Seoul Forest’, had won 2 main prizes at the recent ‘iF Awards’ in Germany.
‘Our Creed’ won the iF Award in the category of ‘Brand Guideline & Design Strategy’ after winning the Red Dot Design Award’ and ‘IDEA Design Award’, and swept the world’s top 3 design awards. Achieving the Grand Slam’ in this category is highly exceptional both domestically and internationally.
In particular, after achieving the Grand Slam in 2020 on the basis of the design of the high-end residential brand ‘ACRO’, DL E&C has once again set a milestone, proving its brand and design competitiveness on the world stage.
‘Our Creed’ is a brand guideline that reflects DL E&C’s philosophy of brand management and design strategy for residential brands, ACRO and e-Pyeonhansesang. It embodies the meaning of belief that those involved in the 2 brands must uphold. It is designed to convey consistent messages and visual elements to customers across all brand touchpoints. It also includes an extensive set of 3,562 detailed design guidelines ranging from brand philosophy to landscaping, signage and community facility design.
Following ‘Our Creed’, ‘Lifestyle Builder’ was honored to win the iF Award in the ‘Book’ category. It marks the first time that a construction record has won the main prize in the Book category at the iF Design Awards.
‘Lifestyle Builder’ is a book documenting the project journey of Acro Seoul Forest, which has become a landmark in Seongdong-gu, Seoul. Beyond the role of a mere construction record, the book contains the value and knowhow of the high-end residential environment built by DL E&C. The book has been praised for its design presentation and interesting story like an artistic work, which expresses the developer’s efforts in transforming the Seongsu-dong region into a premier village and the center of cultural and arts.
An official from DL E&C said, “Customers will be able to experience DL E&C’s differential design solutions and brand philosophy, which have been recognized on the world stage. We will continue to unveil our innovative brand philosophy and design competitiveness to various customer touchpoints based on a higher level of quality.”
