News
DL E&C is scheduled to sell its ‘e-Pyeonhansesang Gangdong Hangang Grantz’ in January.
DATE 2023.12.27
VIEW 325
Blockbuster presale of ePyeonhansesang is expected….the first presale in 2024
DL E&C is scheduled to sell its ‘e-Pyeonhansesang Gangdong Hangang Grantz’ in January.
-Developed as a 42-story landmark of mixed-use housing complex that will represent Gangdong-gu
-A total of 407 households…exclusive area of 26~180m2, 327 households for general presale
-Area adjacent to 2 stations on Line 5 and 8…Future value is expected due to its central location around Cheonho Station
-Realized premium housing with differentiated design and high-quality community
-Some units also have twin views of river and city overlooking the Han River and downtown Seoul
DL E&C, continuing its successful sales in the second half of this year, will sell its ‘e-Pyeonhansesang Gangdong Hangang Grantz’ in Gangdong-gu, Seoul for the first time in January 2024. A lot of interest is expected as the apartment will be built as a high-end residential complex around Cheonho Station in Gangdong-gu, which is emerging as a new residential town in the Gangnam area, along with high brand preference of e-Pyeonhansesang.
‘e-Pyeonhansesang Gangdong Hangang Grantz’ is a mixed-use housing complex developed from the refurbishment project for Seongnae District 5, Gangdong-gu, Seoul (around 15, Seongnae-dong). It has a total of 42 floors, 2 buildings and 407 units, of which 327 units of 36~108m2 are for general presale.
The number of units by type is 12 units of 36m2, 4 units of 44m2A, 4 units of 44m2B, 68 units of 59m2A, 59 units of 59m2B, 38 units of 59m2C, 27 units of 59m2D, 60 units of 84m2A, 46 units of 84m2B, 7 units of 104m2, 2 units of 108m2, 2 units of 113m2 and 1 unit of 180m2P. It is characterized by a wide range of types to broaden customers’ choices. The complex is evenly composed of from small types for one to two-person households to mid-to-large types that are highly popular.
▣ Situated around the Cheonho Station, an emerging residential towin in Gangnam area, the complex has excellent future value.
The area around Cheonho Station in Gangdong-gu, where ‘e-Pyeonhansesang Gangdong Hangang Grantz’ will be built, is accelerating the formation of an emerging residential town in Gangnam area through a large-scale refurbishment project. The area is evaluated as a place with excellent future value and is expected to benefit accordingly. In fact, the area around Cheonho Station is currently undergoing the refurbishment project in the refurbishment promotion districts of Cheonho (district 1, 2, 3, 4 and 8) and Seongnae (district 3 and 5), which included the complex. Upon completion of the project, the area is expected to be transformed into an emerging residential town with about 3,400 households.
Additionally, the area around the Cheonho Station enjoys relative freedom from regulations. Especially, it is part of Gangdong-gu, the only unregulated area among the 4 districts of Gangnam, so it stands out for its low barriers to entry for application demand.
▣ Its location premium is outstanding as it enjoys walking sphere to Cheonho Station and Han River.
‘e-Pyeonhansesang Gangdong Hangang Grantz’ has excellent living conditions. Especially, it boasts
A convenient transportation environment as it is located near 2 stations of Cheonho Station on Line 5 and 8, and Gangdong Station on Line 5. Of them, Cheonho Station provides direct access to downtown business districts in Jongno and Gwanghawmun, and Yeouido business districts in 30 to 40 minutes without transferring, and Gangnam business district can be conveniently accessed in 20 minutes with one-time transfer, allowing you to enjoy a premium for workplace proximity.
Moreover, with the anticipated opening of the Byeolnae Line extension in 2008, the transportation convenience of Line 8 is expected to be further expanded. Additionally, it is easy to access Cheonho-daero, Olympic-daero and Gangbyeonbuk-ro right in front of the complex, making it convenient to move to the metropolitan area, and the wide-area transportation network is also evaluated as excellent.
The nature-friendly residential environment also attracts attention. The complex is located in the Han River Living Area, where you can walk along the Han River, and is surrounded by Cheonho Park and Pungnap Neighborhood Park. In particular, some high-rise units are expected to enjoy the healing residential premium in the center of the city as they have views overlooking the Han River and downtown Seoul.
▣ The Complex is well-equipped with residential infrastructure …Sports and cultural facilities are also planned to be developed next to the complex.
‘e-Pyeonhansesang Gangdong Hangang Grantz’ is well-equipped with living infrastructure necessary for residential life. In fact, there are shopping facilities of Hyundai Department Store, E-Mart, 2001 Outlet in the surrounding area, including the central commercial district of Rodeo Street in Cheonho-dong, as well as Gangdong Sacred Heart Hospital and Lotte Cinema. Especially, the Complex attracts attention as it is planned to further expand these infrastructures and the subway line in order to facilitate the convenience of moving by subway via connection with underground passages.
Furthermore, according to the Seoul Information and Communication Plaza, the development project for the C3 Special Planning Zone, which consists of apartments, office buildings, sports facilities (swimming pool and ice rink), cultural facilities and shopping center, is also being implemented, bringing additional benefits to the Complex.
In addition, the commercial facilities with a trendy MD configuration are planned to be built within the Complex. In particular, a Samsung Store is in talks to open a store (MOU was signed), which is expected to further enhance the living convenience of the residents.
▣Introduction of differentiated design and services commensurate with a high-end residential complex
As ‘e-Pyeonhansesang Gangdong Hangang Grantz’ will be built as a landmark mixed-use complex representing Gangdong-gu, it is set to incorporate distinctive designs that befit its stature.
First, DL E&C’s specialized designs will be introduced throughout the building to enhance classiness and residential comfort. The exterior of the complex features curtain wall design, and specialized designs for gatepost, landscape lighting, low-rise rooftop glass railings, and rooftop garden to further enhance the residential quality. Attention is also drawn to the use of 60mm inter-floor soundproofing materials in all rooms to minimize inter-floor noise issues. Additionally, Samsung Electronics’ Bespoke refrigerator will be provided free of charge (lager than 59m2 types).
The complex will be equipped with exercise facilities and various community facilities, including a fitness center, screen golf rooms, multi-purpose room, resident meeting rooms, childcare center, lounge café and small library, so residents can enjoy a more dignified life.
▣e-Pyeonhansesang brand achieved the successful presale for 4 consecutive times in the metropolitan area in the second half of this year.
‘e-Pyeonhansesang Gangdong Hangang Grantz’ is expected to continue the popularity of DL E&C’s e-Pyeonhansesang brand, which has achieved the successful presale for 4 consecutive times in the metropolitan area in the second half of this year.
In fact, e-Pyeonhansesang Apartments achieved remarkable popularity with the 130,042 applications for ‘Dongtan Lake Park – Nature & e-Pyeonhansesang’ supplied in Dongtan 2 New City in October – the most in the country -, and ‘e-Pyeonhansesang Geomdan Well Count’ supplied in Incheon in the same month was sold out with the 13,869 applications, achieving a staggering competition rate of 35 to 1.
Similarly, in November, the Company gave the news of back-to-back success in Seoul. First, ‘e-Pyeonhansesang Gangdong Prestige One’ supplied in Cheonho New Town, Gangdong-gu was sold out with a total of 11,437 applications, achieving a staggering competition rate of 595 to 1. This set the record for the highest number of applications among apartment complexes supplied in Gangdong-gu last year. Subsequently, ‘Hillstate-e-Pyeonhansesang Munjeong’ supplied in Munjeong-dong, Songpa-gu by a consortium with Hyundai E&C also succeeded in selling out all units, with triple-digit competition rate of 152.26 to 1 on average in the first round of applications.
As such, the brand value of e-Pyeonhansesang is being recognized everywhere. According to a survey conducted by the Biz Big Data Research Center, it ranked first in ‘Smart Apartment’ for 3 consecutive years until this year, and won 2 awards in the category of design strategy at this year’s Red Dot Design Award and IDEA Design Award, the world’s top three awards.
DL E&C’s strict quality control is also considered a key factor in raising customer expectations. DL E&C achieved zero defect until August this year as announced by MoLIT (Ministry of Land, Infrastructure and Transportation), and recorded 1.5 defects per 1,000 apartments for the last 4 years, the lowest defect rate in the industry. Recently, DL E&C won the grand prize at the ‘Customer Quality Award Ceremony’ hosted by the Korea Housing and Land Corporation (LH), demonstrating its outstanding quality and technical capabilities once again.
A presale representative said, “We will devote ourselves to providing the best residential products next year so that we can repay the overwhelming support of many customers who have recognized the value of DL E&C’s e-Pyeonhansesang this year. ‘e-Pyeonhansesang Gangdong Hangang Grantz’ will be the beginning of our effort, and be presented as a representative landmark complex that will lead the future value of Cheonho Station and Cheonho-daero, which will be transformed into an emerging residential town in Gangnam, responding to customers’ expectations once again.”
Whereas, ‘e-Pyeonhansesang Gangdong Hangang Grantz’ is currently holding a giveaway event for customers who have registered as perspective customers, offering abundant giveaways by lottery, including ‘The & Resort family suite package’ and glad duck down bedding. Detailed information is available on out official website.
In addition, contract holders will receive VIP membership to ‘Yangyang The & Resort’ free of charge for 3 years. VIP membership allows them to use the premium room ‘The N Suite’, breakfast and Garden On for free, along with discounts on the use of various other facilities.
Moreover, DL E&C has signed an agreement with ‘Shinyoung SLP’, a concierge service platform, to provide a dedicated application that allows residents to conveniently use concierge services on their mobile phones, and plans to offer services via this app for one year after moving in.
The housing exhibition hall for ‘e-Pyeonhansesang Gangdong Hangang Grantz’ will be located at 19-1, Seongnae-dong, Gangdong-gu, Seoul, and is scheduled to open in January. Move-in is scheduled for early 2025.
For more information on presale, please contact 1533-7677.
