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DL E&C won ‘2013 IDEA Design Award’, becoming a 2-time winner of global design award.
DATE 2023.08.24
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DL E&C won ‘2013 IDEA Design Award’, becoming a 2-time winner of global design award.
‘Our Creed’, the brand guidelines of DL E&C’s housing brands, ‘ACRO’ and ‘e-Pyeonhansesang’
‘Our Creed’, the brand guidelines of DL E&C’s housing brands, ‘ACRO’ and ‘e-Pyeonhansesang’-Won this award following the 2023 Red Dot Award, demonstrating global design competitiveness
-Awarded the ‘Design Strategy’ category for the first time among domestic construction companies and for the third time among domestic companies
DL E&C announced on the 24th that it has won the main prize in the ‘Design Strategy’ category at ‘2013 IDEA Design Award’ for the first time among Korean construction companies. With this award, the Company becomes a 2-time winner of global design award this year, following the 2023 Red Dot Award’.
IDEA is one of the world’s most prestigious design award hosted by IDSA (Industrial Designers Society of America), focusing primarily on the field of industrial design. In particular, the ‘Design Strategy’ category, which DL E&C won, is difficult to submit designs, and there are not many award-winning companies. DL E&C is awarded the ‘Design Strategy’ category for the first time among Korean construction companies and for the third time among Korean companies.
DL E&C was honored with award for ‘Our Creed’, the brand guidelines for housing brand ‘ACRO’ and ‘e-Pyeonhansesang’ at this year’s IDEA Design Award. ‘Our Creed’ goes beyond simple brand guidelines and connotes the ‘brief’ that everyone involved with the two brands must uphold.
‘Our Creed’ was designed to deliver consistent messages and visual elements to customers at all brand touchpoints. This is because delivering consistent brand experience to customers in a long-term project, that takes more than a decade from winning order to presale, construction and occupancy, is directly related to brand value. The guidelines contain a wide range of contents from branding philosophy and design strategy to detailed design guidelines, including landscaping, signage and community facility design.
DL E&C also submitted ‘Our Creed’ to the 2023 Red Dot Award this month, and won the main prize in the category of ‘Brand Guideline & Design Strategy’. Winning ‘2013 IDEA Design Award’ enabled DL E&C to become a 2-time winner of global design award and be recognized for its global design capabilities. DL E&C will continue to strive to solidify its position as Korea’s best housing brand and provide better quality and service to its customers.
“Winning back-to-back awards at the Red Dot in Germany and IDEA in the U.S., two of the top three global design award, means that the design excellence of our brands, ACRO and ‘e-Pyeonhansesang’ has been recognized globally” said an official from DL E&C, “We will continue to realize our brand strategy and vision in a sophisticated and delicate manner in order to deliver attractive designs and spaces.”
