News
“Countdown to Sold Out” DL E&C’s private housing, ‘e-Pyeonhansesang Geomdan Well County’, was totally sold out.
DATE 2023.11.19
VIEW 308
“Countdown to Sold Out”
DL E&C’s private housing, ‘e-Pyeonhansesang Geomdan Well County’, was totally sold out.
-Private housings were sold out in 4 days after signing the contracts, and the actual contracts for national housings will be entered into from the 27th (Mon.).
-DL E&C’s apartments were sold out following consecutive success in the presale market this year, which proved its brand power.
The market is focused on DL E&C’s presales activities this year. While DL E&C’s 4 apartment complexes are recording unprecedented consecutive success in the presale market, the recently contracted private housing ‘e-Pyeonhansesang Geomdan Well Count’ was totally sold out, proving DL E&C’s brand power once again.
According to a presale official, the private housing ‘e-Pyeonhansesang Geomdan Well County’ was totally sold out in the contracts with the preliminary winners held on the 11th (Saturday). As a result of the first round of subscription conducted previously, the apartment complex received 13,349 subscriptions for 622 households (excluding special supply), recording the highest number of subscriptions in Incheon at the time of presale, and subscription to all housing types was closed with a competition rate of up to 35 to 1.
The industry predicts that the national housings will also be sold out early. This is because they are located in the center of Geomdan New Town, offers top-notch products and is supplied at a reasonable price as an apartment complex subject to a price cap system.
In addition, it is analyzed the fact that DL E&C took charge of the construction, which is recognized for its strict quality control and advanced construction technology in the construction industry, increased the confidence of the prospective consumers.
DL E&C carries out defect-free activities under the quality management philosophy to adhere to a rigorous level of quality control throughout the company. Especially, DL E&C introduces and implements the concept of evaluating defect rates from the structural frame work to finishing work this year for the first time in the construction industry. As a result of these efforts, the number of defects reported during the pre-visit by residents was the lowest level in the industry.
For example, in the case of ‘e-Pyeanhansesan Gapyeong First One’, the Company received an official letter from the council of prospective residents, expressing their appreciation for the excellent quality of the apartment complex. In a situation where the issue of apartment quality is highlighted as a social issue, the appreciation from prospective residents is considered very unusual.
The addition of brand value and differentiated product specialization also accepted favorably by the customers. DL E&C’s ‘e-Pyeonhansesan’ ranked first in ‘Smart Apartment’ for three consecutive years from 2021 to this year in a brand survey conducted by Biz Big Data Lab. The ‘Smart elife’ app, a customer-interactive smart home platform, received positive responses as it was evaluated as a smart technology that consumers can actually feel benefits from it. This app integrated the function of controlling the house from anywhere, and residential service functions, including free bulletin boards, civil complaints, residents’ poll, provision of information on indoor and outdoor air quality in the apartment complex, for the first time in the construction industry, which maximized customer convenience for residential life through one app. We realized a customer-oriented service philosophy to provide differentiated value, going beyond simply putting technology first.
Additionally, ‘e-Pyeonhansesan’ won 2 awards in design strategy category at the Red Dot Design Award and IDEA Design Award, the world’s top three design awards, this year for the first time among domestic construction companies. Even in Korea, DL E&C has been recognized for its brand value, winning the National Brand Award for 6 consecutive years, and the Korea Brand Award of the Year for 8 times, including a total of 11 awards for the Most Trusted Brand Award selected customers.
In addition to the entrance pantry, ‘e-Pyeonhansesang Geomdan Well County’ is equipped with ample storage space for each housing type, such as a kitchen pantry, a hallway pantry and a dress room, and especially, the kitchen space of housing types with an exclusive area of 84m2 or more is spacious enough to place a dining table for 6 people, which is rare in the existing housing of the same area.
Moreover, e-Pyeonhansesang’s premium landscaping brand, ‘dePoem’, will be applied within the apartment complex. The dePoem Park, a representative space of dePoem, will be built in the center of the apartment complex, along with a green café, lawn yard and waterscape facilities. In particular, the spacious area of about 16,000m2 maximizes the sense of openness. In addition, the Misty Foret, which is equipped with mist spraying facilities to reduce fine dust, and 4 gardens with various concepts will be built, so the residents can enjoy a pleasing leisure life in a nature-friendly space.
A presale representative said, “e-Pyeonhansesang Geomdan Well County is an apartment complex that has all strengths to enjoy the highest level of products and brand premium in Geomdan New Town based on DL E&C’s excellent quality. As the contracts for private housing was totally completed earlier, the contracts for national housings are also expected to be entered into smoothly.”
On the other hand, this apartment complex will be built as a large complex comprised of 14 buildings with 25 stories above ground and 2 underground levels, and a total of 1,458 households with an area for exclusive use of 59 to 104m2. The actual contracts for national housings will be entered into for 7 days from November 27 (Mon.) to December 03 (Sun.). The housing exhibition hall is located at 93-4, Cheongna-dong, Seo-gu, Incheon, Korea and move-in is scheduled for July 2026.
