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DL E&C Announced “D Selection,” the First-Ever Interior Solution in the Industry to Combine Taste with Spaces.
DATE 2025.03.13
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DL E&C Announced “D Selection,”
the First-Ever Interior Solution in the lndustry to Combine Taste with Spaces.
A kitchen at ‘D Selection House’
the First-Ever Interior Solution in the lndustry to Combine Taste with Spaces.
A kitchen at ‘D Selection House’-Proposing a variety of projects so that customers can complete a space that they desire upon moving in.
-A differentiated interior solution reflecting the needs of customers through the analysis of more than 1.7 million bigdata cases.
-Developed a new interior style to change residential spaces with curation by experts.
-360-degree enhancement of on/offline customer experience through showrooms and 3D virtual simulations.
-Expanding customer supports, including the launching of the first zero % financing in cooperation with credit card companies in the industry.
DL E&C once again differentiated itself from its competitors by launching “D Selection,” which is an interior solution that combines spaces with taste for the first time in the South Korean construction industry.
As the amount of time people spend at home increases drastically, the values and functionalities of residential spaces are becoming even more important. This boosted the interest and needs for interior designs, as well. Consumers now want a residence that could accommodate their characters and lifestyles rather than cookie-cutter residences that look exactly the same as others. Facing such a trend, most of the apartments by construction companies still provide one-size-fit-all interior designs. Therefore, residents spend a considerable amount of time and money, while going through a complicated process of decision making, as they have to do the interior all over again on their own.
In response, DL E&C re-defined options for the first time in the construction industry, launching ‘D Selection’ that proposes a custom-made interior design that is all ready and waiting when residents move in to reflect the tastes of those who live in the units. Also, they upgraded the entire customer experience from the development of products to customer services while expanding the scope of options that competitors provided their customers to a new dimension.
A bathroom at ‘D Selection House’
▣ A differentiated interior design solution completed with bigdata analysis and curation by experts
D Selection started from that question, “Is it possible to reflect the personal taste in each apartment unit in a multi-unit residential building?” In response, the designers and researchers of the Design Innovation Center of DL E&C analyzed a variety of indicators, amounting to 1.7 million bigdata entries containing images and content in the leading interior design platforms of South Korea, to develop the interior styles and designs preferred by customers. With such in-depth research by DL E&C, D Selection was developed to propose a differentiated and sensual package of designs through a curation that combines the spaces with the tastes of customers.
The primary merit of D Selection is that, with the styles curated by experts, the customers need less decision-making with less headache, while the space that meets their tastes is all ready when they move in. This means that only one construction work before they move in is all they need so that they can save the cost of repeated demolition and remodeling. The entire process is managed by experts, from planning to installation, to ensure more efficient and systematic operations. With the sky-rocketing prices of interior materials and labor cost, it is another merit of D Select that professional partners who have been trusted for decades, can boost the quality of the interior work, in addition to the cost-saving effect.
What makes D Selection different from third-party contractors is that DL E&C, a construction and engineering company, is involved in the entire process from planning to designing and installation. The highly-trusted defect management services only available at DL E&C, well-organized construction management systems, and the construction know-how the company built while completing more than 320,000 household units across South Korea are expected to enhance the quality of D Selection even further.
A comparison between soft-classic and modern-natural style powder rooms from ‘D Selection’
▣ Designing the mood of the space… proposing a new interior design that changes the living space
D Selection takes the tastes of customers as the priority and provides a variety of options that harmonize with their lifestyles. Also, it is characterized by the proposition of products that are focused on the changes in spaces rather than individual functional products. Once a customer chooses a style of D Selection, it is possible to construct the interior spaces of the unit, starting from the entrance to the kitchen and bedrooms, etc., with a consistent design. This allows the customer to complete a harmonized interior design without hassling with the individual choice of each element.
In addition, the company developed products that further upgrade the space by analyzing the changing lifestyle of consumers. The line-up includes home bars for the residents, making them want to stay there all day long, just like a fancy cafe, hotel-styled powder rooms that make the master bedroom even more classy, and desk-type built-in cabinets that can be used in children’s rooms or home offices, in addition to other products in line with the latest trends of consumers.
D Selection also comes with lighting-focused options, which are becoming more and more important in recent interior designs. The dimming feature, with which users can set the color temperature and brightness depending on the desired mood, and the down-lights with NGR (Non-Glare Reflector) technology can complete the mood of the space by preventing glares in the eyes of the occupants.
A soft-classic-style modern home bar from ‘D Selection’
▣ Various benefits including the showroom, 3D virtual simulations, zero percent credit card financing, and more
For the launching of D Selection, DL E&C strengthened its customer experience by opening its offline showrooms called ‘D Selectshop’ and ‘D Selection House’ where customers can experience the products in person. D Selectshop, which opened on the 4th floor of the Model House in Dogok-dong, allows customers to take a look at the interior spaces built in the design styles of D Selection and carefully selected finishing materials. D Selection House will be introducing differentiated housing products and design philosophies never seen anywhere in South Korean apartments until now.
The company also strengthened the services to better support the customers who want to find out more about D Selection. This includes the introduction of ‘Home Stylists’ who are experts in interior designing and provide more professional interior project consultations. DL E&C’s proprietary 3D virtual simulations (VR), D-Virtual, can allow customers to check the spaces to which various items of D Selection chosen by the customer are applied online without waiting. This can save the time in making decisions, while helping the customers making even smarter decisions in their decision-making process.
In addition, the company now accepts credit cards instead of the previous ‘cash-only’ policy to help reduce the financial burden and resolve the inconvenience in payment, making the entire process a breeze. With a strategic cooperation program with Shinhan Card for the first time among South Korean construction companies, the company now provides various promotional benefits to customers who pay with credit cards, along with zero percent financing and cash-back services. Additionally, the company prepared packaged products for different spaces, strengthening the benefits for the customers who want to reflect their tastes in a smarter way.
A soft-classic-style modern home bar from ‘D Selection’
D Selection is available starting with its launching projects, Bangbae-dong Acro Ritz County, followed by e-Pyeonhansaesang Dangsan River Park, Acro-de-Seocho and other projects in Seoul, along with future projects such as ACRO and other e-Pyeonhansaesang brand apartments. D Selection was indeed received in its first project, Acro Ritz County, by customers very favorably by the customers with a variety of options that were never available before.
A source in DL E&C said, “The key point of D Selection is to realize a home that reflects your taste helped by professional curation rather than a cookie-cutter unit, a home that costs less because you can finish all interior works at once before moving in, and a home that can be trusted thanks to the expertise of DL E&C,” adding, “This is a new paradigm that customers can now reflect their tastes in their spaces.”
He continued, “DL E&C will go beyond the uncreative styles like the typical concave ceilings or lavish walls that you can see in existing apartment units and continue the innovation of living spaces with products that reflect the needs and trends of customers in the future.”
