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DL E&C Wins Branding Sector Main Prize in IDEA 2021

DATE 2021.10.01

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DL E&C Wins Branding Sector Main Prize in IDEA 2021  


DL E&C’s safety helmet   
 
The DL Group CI (Corporate Image) won the branding sector main prize in the IDEA  (International Design Excellence Awards) 2021, one of the world’s top three design awards, on October 1. IDEA is an international award given by the Industrial Designers Society of America. DL’s CI won a prize in the second international design awards following the German Red Dot Design Award. Started in 1980, IDEA is one of the world’s top three design awards along with the German iF Design Award and Red Dot Design Award. The best design goods are selected each year by comprehensively screening the standards including design innovation by a company, user benefits, and social responsibilities. 
The DL Group CI has been highly rated for expressing the group vision and philosophy from a design aspect beyond the mere combination of letters. The CI contains DL’s philosophy of leading a sustainable future through the harmony of quadrangle and semicircle blocks, building the foundation of the world, and becoming mutually connected. The color of the CI is blue, which DL has adhered to for a long time, and it symbolizes unlimited creativity and innovation as a global developer moving forward endlessly based on customers’ trust. The DL Group has been regarded as having exhibited differentiated design capabilities by consecutively winning the world’s top design awards. Design capabilities are expected to become a source of huge competitiveness in various business areas.