ACRO Achieves Grand Slam of World’s Top Three Design Awards
DATE 2020.10.13
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ACRO Achieves Grand Slam of World’s Top Three Design Awards
ACRO Seoul Forest, to which brand renewal is applied for the first time
ACRO Seoul Forest, to which brand renewal is applied for the first time
High-end residential brand ACRO by Daelim Construction’s Biz Division received the prize in the branding sector in the 2020 IDEA Design Award thanks to its BI renewal design. With this, ACRO recorded a grand slam, winning all three of the world’s top design awards including “IF Design Award 2020” and “Red Dot Design Award 2020” for the first time as a high-end residential brand in Korea. IDEA is the world’s most prestigious design award hosted by IDSA, which is dubbed as the Academy Awards in the design sector. It is regarded as one of the world’s top three design awards along with German iF and Red Dot Design Award. ACRO carried out combined brand renewal reflecting the new concept “The Only One” in November last year, pursuing a residential brand providing premier quality of life with the top and the only absolute value. The new ACRO will be applied to ACRO Seoul Forest, which recorded a competition rate of 215,000 to 1 as the top competition rate for the remaining households’ recruitment in May.
